Company Overview

Our company’s objective is to eliminate waste. We design products so that their materials can be profitably harnessed again and again in the creation of new products.

Philosophy

C2C Holdings, Inc was inspired by the Cradle to Cradle design philosophy whose overall goal is to eliminate the concept of waste by designing products so that their material value can be harnessed again and again in future products instead of ending up in a landfill. Our products are created using a patent-pending process. They are made from materials that are healthy for both humans and the environment. Each product includes an integrated postage paid method to return the item to its next use partner. Our partner then uses 100% of the product to create a new product or product component.

Capabilities

C2C Holdings, Inc was formed to achieve wide-spread adoption of products whose material can be re-used in the creation of another product. Our first product line is the ReProduct greeting card which can be customized to include invitations, announcements and other stationery items. We have several other patent-pending products currently in development including annual reports, DVD/CD cases and mailed solicitations. If you have a need for an environmentally friendly solution that can dramatically reduce the waste you are currently creating, please contact us at partners@reproduct.net.

Management Team

Rich Sootkoos
CEO

Rich Sootkoos has 20 years of operations, M&A, and strategic planning experience in Fortune 500 and emerging growth companies.  Before C2C Holdings, Rich was COO of Susteen Inc, the software leader in cell phone backup, restore and sync where he was responsible for all sales, marketing, operations, engineering, finance and administration. 

Rich was co-founder of ZeroDegrees, Inc, a social network internet company where he directed strategy, raising venture capital, and the sale of the company to Barry Diller’s InterActiveCorp (IAC) in 2004.

Rich was also CFO of Michael Milken’s Cancer Foundation, CapCURE and at Quisic Inc, an internet e-learning company.  He has held senior management roles at Fortune 500 companies such as Senior Director Corporate Development/Mergers and Acquisitions at Activision Inc., Manager Strategic Planning at the Walt Disney Company, Senior Consultant at Deloitte and Touche Consulting Group and Marketing Manager at PepsiCo.   Rich has a BS degree from UC Berkeley and an MBA from the University of Southern California.  Rich lives with his wife, daughter and son in Manhattan Beach, CA.

Karyn Pless
Chief Marketing Officer

Karyn Pless is a seasoned marketing professional with over 18 years of experience in retail marketing.  Ms. Pless has held the top marketing position at two national/international specialty retail chains as well as the top marketing position at a national promotional agency.

At Zany Brainy, a national chain of specialty toy stores, Karyn was the Vice President of Marketing where she was responsible for all aspects of marketing, positioning and communicating the Zany Brainy brand from strategic planning through budgeting and implementation at the store level.  This included strategic and creative management of all advertising and promotional vehicles from the private label, catalog, online and in-store business.

At Electronics Boutique, now EB Games, Karyn was the Director of Marketing where she was responsible for all advertising from creative concept through completion and implementation at the store level for this 600-store chain.  While at EB, she also developed and managed the marketing plans for international divisions in Australia, Korea and the UK.

Ms. Pless has experience on the agency side as well.  While at The Garr Group, a national promotional agency, she developed and managed all promotions and projects.  Karyn worked closely with major clients including Kraft Foods (in excess of 6 brands), Kellogg’s cereals, Xbox and Cingular to develop promotions, create promotional materials and implement programs at retail and QSRs.

Rizwan Hussain
Vice President, Sales

Rizwan Hussain is Vice President of Sales at C2CHoldings Inc. He is focused on developing new revenue streams for the business and expanding the offering, particularly in the corporate market.

Previously, Rizwan held multiple positions at Dow Jones & Co.  He was the Director of Global Venture Capital Services from 2005-2007 which included global responsibilities for sales, marketing and product development for the venture capital group.  Prior to that position, Rizwan led the International Sales and Marketing effort for the venture capital group in 2004-2005.  Rizwan directed the US sales for all private equity products from 2003-2004.  Rizwan began managing the US sales team in 1999 for VentureOne , which was acquired by Dow Jones. From 1997-2005, Rizwan had a direct sales and account management role as a part of his overall duties.  Rizwan participated in the acquisition of 3 companies, in the sale of 3 companies, and the attempted acquisitions 5 companies while at VentureOne/Dow Jones.  Prior to joining VentureOne, he was District Manager for Equitable/AXA Financial, where he increased revenue by more than 40% for the representatives under his management.

 

Board of Directors

Bernard J. David
Chairman of the Board

A successful technology entrepreneur, Bernard has founded, built and sold several businesses. Amongst these activities, he co-founded SaveSmart, Inc.  (Prio, Inc.) which was sold to Infospace and founded officesupplies.com which was sold to Office Depot. Recently, he's been a private investor, aligning his interests in sustainability with his investment approach.

Mr. David was a Lecturer in Entrepreneurship and Venture Initiation at The Wharton School, University of Pennsylvania for seven years. He is also the author of multiple business books. Bernard is the Chairman of the Board of Trustees of The Future of Life, Inc., a Director of the Stroud Water Research Center and a Trustee of The H. John Heinz III Center for Science, Economics and the Environment. He is also a member of The Conservation Fund's National Forum on Children and Nature.

Ambassador Chas W. Freeman, Jr.
Board Member

Chas. W. Freeman, Jr. is a former U.S. Ambassador to Saudi Arabia and Assistant Secretary of Defense for International Security Affairs. After 30 years as a U.S. diplomat, he became the chairman of Projects International in 1995. He served as the principal interpreter during President Nixon's historic visit to China in 1972.

Ambassador Freeman is currently Chairman of Projects International, inter alia, president of the Middle East Policy Council, co-chair of the U.S. China Policy Foundation, vice-chair of the Atlantic Council, a trustee of the Institute for Defense Analyses, and a director of the Pacific Pension Institute.

Mr. Freeman has been published in The New York Times and wrote two books titled "Arts of Power: Statecraft and Diplomacy" and "The Diplomat's Dictionary." He attended the National Autonomous University of Mexico, received his A.B. from Yale University and a J.D. from the Harvard Law School.

 He speaks fluent Chinese, French, Spanish and conversational Arabic. Mr. Freeman is the recipient of two Distinguished Public Service Awards, three Presidential Meritorious Service Awards and a Distinguished Honor Award.

Mike Mohr
Board Member

Mr. Mohr has over 25 years of diverse financial and managerial experience and is an Advisor with the Omidyar® Network.   Omidyar Network is a mission-based organization established by eBay founder, Pierre Omidyar, and his wife, Pam.

For more than 20 years, he has specialized in the broad and complex array of issues facing very wealthy families. He is the Founder and Chairman of Comprehensive Financial Management, one of the nation's premier multi-family offices. Mike has served as a close advisor to the Omidyars for many years. His primary responsibilities include oversight of all public and private investments, income and estate planning, accounting, management reporting and special projects.

Mike serves as a trustee, director and officer of a significant number of charitable organizations and commercial ventures. Mike is known for his creativity, breadth of experience and enthusiasm.